A new journey with Novi Labs – why we combined the companies

History of ShaleProfile

I founded ShaleProfile six years ago after becoming fascinated with the growth of unconventional drilling and its impact on the energy industry. I thought it was time that somebody created an easy to use platform that would allow anyone to understand important industry insights such as well productivity, total production, completion trends, well economics, etc.

What started out as a free blog, quickly became a full-time passion after sites such as OilPro recognized the value of the insights and a global audience was reached. Jonathan Zwaan and his investment partners reached out just one year later, and together we bundled resources to grow the team with top talent..

Over time, more and more financial firms, operators, service companies, traders, mineral owners and others learned about us through our blogs and thought leadership  and decided to subscribe to our offering. These companies decided to move away from cumbersome and expensive data providers.

ShaleProfile acquisition

Having a great team and a highly flexible platform allowed us to keep up with many of the requests that clients made to us including forecasts, exports, real-time data, detailed maps, an API, supply projection tools, custom dashboards, well economics, etc. Still, we felt we were reaching the limits to what was possible from our office in The Netherlands, far away from the actual producers. Questions about well spacing, subsurface data and other advanced topics made us realize that we needed to partner with specialists in this field.

That is how we found Scott, Jon, Ted and the other amazing folks at Novi Labs (“Novi”), which is based in Austin, TX. Novi was already doing great with helping operators and energy investors optimize shale resources through advanced analytics and machine learning models, but understood they had a product gap regarding data.

After a couple of months of discussions, a final deal was reached at the end of last year and Novi formally acquired ShaleProfile. Together we will rapidly innovate and bring to market unique offerings to our customers. Novi customers can immediately benefit from highly accurate, timely and complete data, while our customers can leverage Novi’s machine learning capabilities.

Novi Labs & ShaleProfile 

With the best data and the most advanced models, we have started a journey to revolutionize the oil & gas industry. We will make many announcements in the coming months in which we share with you how we have integrated our platforms. Please keep following us and reach out if you have any questions!