About Novi

Novi Labs is a venture-backed rapidly growing artificial intelligence-driven company based in Austin, Texas. Our mission is to improve economic outcomes for our Customers on their Oil & Gas investments.

The Oil & Gas sector has historically struggled to derive actionable insights from its vast amounts of data. Novi was founded by industry experts, data scientists, and experienced software engineers to help solve this problem.  Our expertise in building scalable, data-driven analytical applications positions us extremely well to help customers optimize multi-billion dollar annual capital investments.

Novi’s customers include innovative Oil & Gas Operators and forward-thinking energy investors.  Collectively, they invest hundreds of billions of dollars in capital annually to find and develop energy assets. Novi improves outcomes on these investments through applied artificial intelligence – which reduces risk through data-driven optimization.  Stated simply, we help our clients choose the best way to invest their capital.

We pride ourselves on our ability to attract great talent by offering a challenging, collaborative, and rewarding work environment. We have a track record of inventing real solutions to challenging problems and a reputation for building great software that our users love.


Content Marketing Specialist

We are looking to hire a key member for our marketing team to help scale our content strategy. We’re a small, tight-knit team, so your contribution will have a large impact on the content we produce.

This is a great opportunity for an ambitious writer to influence our content strategy, guidelines, and editorial calendar.  Collaborate with the product team to produce regular content for our website, product launches, blog, email, and social channels, to help grow the brand and improve the pipeline for the sales organization.

You will work together in a small team of bright and passionate colleagues with the ambition to develop world-class software that will be used to make large investment decisions in the energy markets.


  • Writing copy for all online and offline communications.
  • Play a key role in ensuring a consistent and compelling brand voice across articles, blog posts, newsletters, landing pages, ebooks and social posts.
  • Collaborate with sales and product teams to increase sales through the execution of a well-crafted and scalable content marketing strategy.
  • Create and distribute gated content (i.e. eBooks, white papers, etc).
  • Manage and own the content calendar and ensure deadlines are met.
  • Repurpose popular content across multiple platforms and maintain our social media presence.
  • Helping to sustain a clean and organised CRM (Salesforce)
  • Supporting the product team and assisting in maintaining data Integrity


  • Background in Communication, Marketing or Journalism
  • Excellent written and verbal communication skills
  • You have experience in the B2B technology space and are fluent in the metrics used to measure the impact of a content piece
  • Good understanding of SEO, Keyword planning, and content optimisation.
  • Experience with WordPress and CRMs (HubSpot, Salesforce, or similar)
  • Experience with Google Analytics / similar tools

Culture Fit

At Novi, culture fit is as important as technical fit. Our team will be a great fit for you if you:

  • Enjoy working on a small, highly collaborative engineering team
  • Enjoy working across teams to deliver combined solutions that work well together
  • Have a positive attitude
  • Enjoy team and company successes as much as your own
  • Are able to influence through well-reasoned ideas and clear communication
  • Are able to develop solid project plans and execute them consistently
  • Are willing to task switch when necessary to help teams succeed

More About Novi

  • Excellent working conditions and a generous income package.
  • Hybrid work setup
  • A great learning opportunity in a fast-growing US scale-up
  • Young and multi-cultural team
  • Located within the CIC in the Groothandelsgebouw, Rotterdam – The Netherlands, an inspiring work environment with dozens of other startups directly next to the Rotterdam Central Station

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    • Location:

      Rotterdam, The Netherlands

    • Job Title:

      Customer Success Advisor