How does Novi's Energy Analytics work?
The next evolution of energy analytics
One energy analytics solution to replace legacy workflows, combining top-tier upstream datasets with industry-leading oil and gas data science. It empowers informed decisions across your energy assets through an intuitive interface and advanced mapping tools. This is energy analytics, evolved.
Layer 1 - Public Upstream Data
Public Regulatory Data
Advanced ETL and public data integration
We’ve built the most advanced ETL (Extract, Transform, Load) system in the oil and gas industry, capturing all nuances and complexities. Our system automatically extracts information from numerous trusted sources, including state agencies, the Texas Railroad Commission (RRC), FracFocus.org, and various public databases.
All extracted data is then cleaned by our proprietary algorithms and curated by experienced reservoir engineers, ensuring the highest quality and reliability of upstream data.
- Through this comprehensive process, we ensure unrivaled accuracy, completeness, and up-to-date information, providing a solid foundation for data-driven decision-making in the oil and gas sector.

Modern ETL and Industry-Leading Data Science
Novi builds analytics-ready, investment-grade datasets. We apply our data science expertise to automate quality checks, identify bad data, and improve data quality.

Unmatched Data Accuracy & Speed
Support your analysis with reliable oil well data. We process and make public data available to you as soon as it’s released, so you get access faster than your competitors.
Layer 2 - Proprietary Upstream Data
Exclusive proprietary upstream data
Novi Labs goes beyond lease-allocated data from state agencies, delivering proprietary well-level datasets for deeper insights and more reliable forecasts.
We’ve cultivated unique relationships within the industry that give us access to proprietary, non-public data sourced directly from operators and mineral companies.
Our proprietary datasets include rare and valuable information such as well-level production data in Texas, which is not publicly available.

Monthly Well-Level Production Data and Other Well Data Types
Comprehensive coverage of upstream assets, continuously updated with industry-leading datasets for production, completions, and spacing, including proprietary data at the individual well level.

Built in Collaboration with Some of L48’s Top Operators
Novi collaborates with some of the most technologically savvy operators in unconventional oil & gas, working to ensure that the scraping, processing, and allocating algorithms produce highly accurate results.
Used by the world's top oil & gas and financial institutions




Layer 3 - Predictive Analytics
Don’t just react to market changes—anticipate them with unbiased, machine learning-driven forecasts.
Novi’s AI-driven predictive analytics empower engineers, analysts, and investors to generate accurate and unbiased forecasts for individual wells across multiple scenarios. It leverages vast amounts of data and variables with a scale and accuracy that traditional methods, like type curves, cannot match—letting technology do what it does best.
Using all public and proprietary data from previous layers, Novi AI improves accuracy in drill schedules, PDP forecasts, and critical asset evaluations with scenario-driven analysis.
This is where Novi Labs steps in.
- Our advanced ETL system and proprietary well-level data work together to power Novi’s machine learning solutions, delivering accuracy at scale.
- Our focus is on three critical areas in the energy sector: Budget & Planning, Development Optimization, and Acquisition & Divestiture.
We’ve revolutionized the accessibility of AI in the energy sector with our no-code platform. Build sophisticated AI & ML models without the need for costly, specialized engineering or data science expertise.

Scenario-Driven Analysis

Plug and Play Machine Learning Models
Building your own machine learning capabilities can take several months to years, and requires huge upfront investments (like hiring a team of data science experts). Novi gives you best-in-class analytics with no coding or maintenance required.
Novi's Predictive Analytics Products
Build datasets with ease
Self-serve machine learning
Energy forecast reinvented
Oil & gas forecastingwith proprietary data
Layer 4 - Novi Insights
Navigate the energy landscape with unparalleled clarity using Novi Insights.
Novi Insights breaks down data silos by bringing together all upstream data from geological surveys, well logs, and drilling data all the way to production metrics and market trends into one intuitive interface, so you can see the full picture with confidence.
Our advanced mapping and charting technologies harness all previous data layers and predictive analytics, providing you with a comprehensive view of the energy market at your fingertips.
With Novi Insights, you can screen investment opportunities, evaluate productivity drivers, benchmark performance, and forecast future production—all through user-friendly dashboards and presentation-ready visuals.
What sets Novi Insights apart is its ease of use and immediate value.
- There's no data prep required on your part, and no steep learning curve to overcome.
- You get powerful, actionable intelligence in minutes, not days or weeks.
- This rapid access to critical insights allows you to respond quickly to market changes and seize opportunities before your competitors even know they exist.
With Novi Insights, you’re not just visualizing data—you’re gaining a strategic advantage in the energy market.

Depth and Breadth
From high-level overviews to granular technical and economic analysis, Novi Insights mapping technology delivers everything you need in one place. Access supply projections, well-level insights, activity trends, productivity insights, and more—all with just a few clicks.

Pre-built and Interactive Dashboards
Our mapping technologies and advanced charting provide unparalleled detail to uncover crucial trends in oil production and completion data. With just a click, you can select an area, operator, or time period and instantly see responsive graphs, ready to download for meetings or presentations.
Novi Data Visualization Product
Energy data visualization
Layer 5 - Novi Intelligence
Leveraging our wealth of proprietary data, data science expertise, machine learning capabilities, and predictive analytics from our previous layers, we’ve built a research product that stands apart in the industry.
Novi Intelligence is your all-in-one solution for research and business intelligence, offering data, forecasts, and expertise to elevate your analysis.
Our focus is on providing comprehensive analyses of the energy sector, honing in on the complexities of oil and natural gas.
- We cover public and private entities in oil, gas, upstream, and diverse energy sectors.
- Through meticulous basin studies, we unearth crucial details about production, characteristics, economics, operations, and more.
- Our comprehensive research and insights provide continuous updates on upstream assets and energy trends.
These are the types of research that we are providing:

Basin research
In-depth analysis of specific geological basins, their characteristics, and potential

Forecast
Predictive models for future production, market trends, and industry developments

Corporate & M&A analysis
Insights into corporate strategies, mergers, acquisitions, and their impact on the energy landscape

Inventory analysis
Detailed examination of existing and potential oil and gas inventories, crucial for strategic planning
Working with the best companies in the space
The world’s top E&P and financial institutions are already using Novi to improve decisions quality, efficiency and return on capital.





“ We did an extensive evaluation of present market offerings and selected Novi Labs as our partner because they provide a single platform to faciliate our workflows while also being strongly aligned with our vision for creating value.’
Will Todd
CEO @ Bedrock Energy

Ian Yingling
CEO @ Black Swan Oil & Gas

“Simple to use and full of great analytics, the Insight Engine (Previously ShaleProfile) dashboards have become my go to source for easy access shale E&P information.”
Eric Erickson
Director of Planning @ Endeavor Energy Resources

Empowering data-driven operators & investors for tomorrow's energy landscape
Novi is fundamentally changing how energy companies and investors allocate capital and evaluate energy assets through technology and data science, leaving behind legacy analytics and outdated A&D workflows. We’re empowering individuals in the energy sector to drive impactful change.
