Novi President Jon Ludwig sits down with the cool cats at Digital Wildcatters for their first ever “video included” DW podcast and discusses Novi’s roots and the future of decision making in shale as continued pressure on strip price forces oil companies and investors to re-evaluate their decision making paradigms. Increasingly, digital oilfield technologies like Novi are becoming an essential tool to replace lost G&A as margin pressure continues and the industry looks for the next wave of efficiency.

Going “Digital Oilfield” is no longer optional, it is necessary for survival.