Target Formations
Which formation did the well target? Knowing this is critical for understanding production drivers. Novi’s experience in working with operators over many years has led to the development of unique intellectual property and algorithms to assign target formations. The combination of our experience, subsurface data, directional surveys, proprietary data, and operator feedback ensures the right formation assignment.
Trusted by some of the world’s top oil & gas and financial institutions



Target Formations
In the context of the oil and gas industry, the term “target formation” refers to a specific geological layer or reservoir zone that exploration and drilling activities aim to reach and produce hydrocarbons from. When conducting exploration or drilling operations, oil and gas companies target formations that are believed to contain economically viable quantities of oil or natural gas.
Monthly Well-Level Production Data and Other Well Data Types
Comprehensive coverage of upstream assets, continuously updated with industry-leading datasets for production, completions, and spacing, including proprietary data at the individual well level.
Built in Collaboration With Some of the L48’s Top Operators.
Novi collaborates with some of the most technologically savvy operators in unconventional oil & gas, working to ensure that the scraping, processing, and allocating algorithms produce highly accurate results.
Data accessible through intuitive dashboards
Easily analyze well-level production and completion data with an exceptional level of detail and make informed decisions faster with intuitive dashboards
Why are target formations crucial in the energy industry?
Target formations determine the geological layers or reservoirs that will be explored and drilled for hydrocarbon extraction. Identifying the right target formation is essential for maximizing production efficiency and ensuring the economic viability of drilling operations. By accurately targeting formations that contain significant quantities of oil or natural gas, operators can enhance recovery rates, optimize resource management, and reduce drilling risks.
Driving Oil & Gas Efficiency with Precision Well Data
What makes our target formations data accurate and timely?
Novi utilizes advanced algorithms and intellectual property developed through years of industry collaboration to assign target formations with high precision.
We integrate a wide range of data sources, including subsurface data, directional surveys, and proprietary information, to ensure comprehensive and up-to-date formation assignments.

Seamlessly Integrate Powerful Data Analysis into Your Workflows for Faster, Smarter Decisions
How can our data integrate into your workflows?
Benefit from our low-latency approach by utilizing our REST API, or download directly to your desktop. Out data structure has been optimized to work with analytics tools such as Tableau, Spotfire or Power BI.
Direct database connectivity
Seamlessly integrate our data with your existing systems through our robust API or connect directly with a wide range of database architectures like Snowflake.
Complete browser-based access
Explore upstream data effortlessly with our interactive web-based mapping tool (Insight Engine). Zoom, pan, and filter to find exactly what you need. Identify key energy assets and export data in various formats such as CSV
We integrate with most existing tools and workflows.
- Structured data for effortless analysis, with easy-to-scan datasets
- Full integration with Tableau, TIBCO Spotfire, or Power BI.
- REST API for a continuous update on your terms.

Ready to see what Novi Labs can do for your team?
We can walk through your requirements, answer questions, and review ways Novi Labs can help your organization.